Brand Manager (Milka Tablets)

Номер вакансии: 382

Местоположение: Москва, Московская область, Россия

Занятость: Полная занятость

Функция: Маркетинг

Обязанности

  • Executes annual category marketing plans for P&L delivery with a monthly/quarterly and annual horizon.
  • Develops 360degree support programs for all NPD launches, brand relaunches, including BTL, Digital, sales activation
  • Execution of superior consumer and customer activations of agreed brand equity, renovation and innovation 4-2-1‘s
  • working with BU category activation, agencies and locally adapted brand communication in accordance with brand plans, activation strategy, schedule and calendar
  • Local adaptation of ATL
  • Briefing and development of digital creative
  • Understands a brand P&L and its relevant profit levers across the cluster/country
  • Supports profitability improvement projects (Productivity)
  • Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
  • Leads tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
  • Understands the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
  • Internal reporting and other duties as assigned

Требования

  • University degree in Economics, Marketing
  • Good command of English
  • Min of 3 years’ relevant experience in blue-chip multinational FMCGs in the Marketing department
  • In-depth understanding of consumer needs
  • Influencing senior teams
  • Experience in BTL, digital activations